Archive for the ‘Social Marketing’ Category

Seniors First Meals, in-home care and more.
May 10, 2016

Local Nonprofit Celebrating Major Milestone with Party and Rebrand

FOR IMMEDIATE RELEASE  Local Nonprofit Celebrates Major Milestone Seniors First, Central Florida’s Oldest and Largest Agency Serving Senior Citizens, Turns 50 and Announces New Identity Orlando, FL. – May 10, 2016 – Seniors First, Inc., a local nonprofit dedicated to helping seniors maintain their health and independence, commemorates 50 years of serving our community this May. […]

New instagram ads
May 3, 2016

Is Instagram the Missing Key to Social Media Advertising?

Instagram is one of the largest and busiest social networks on Earth. The platform is unique in its ability to let every user explore the world through beautiful images. Launched in 2010, over 400 million users seek inspiration, entertainment and mouth-watering meals from the app every month. Instagram’s new algorithm has put it in competition […]

6 new social media platforms periscop, snapchat, this., ello, medium and whisper
April 26, 2016

6 New Social Media Platforms for Marketing

Hundreds of social media platforms are born every year which meet the needs of niche audiences, but few see the success of Facebook and Twitter. Many networks have an incredibly short lifespan, such as Peach, a mobile app that reached top 10 most downloaded and then shut down in one week. With your business, customers […]

how video is changing in 2016
April 12, 2016

How Video is Changing the Way We View the World in 2016

YouTube receives more than 1 billion unique visitors every month! A single minute of video is worth 1.8 million words! Website visitors viewing video stay two minutes longer and are 64% more likely to buy something! OK, that’s a lot of big numbers. In a nutshell, if you’re not using online video, you’re missing out. But why […]

Appleton Creative Web Development 101
March 31, 2016

Web Development 101: A Beginner’s Guide to Creating a Successful Website

The internet has become the primary way users find new businesses. A staggering 78% of Internet users report doing initial product, service or company research online. With so much at stake, your website needs to appear on the first search results page or you risk having less than 25% of potential customers see your site. […]

how to rebrand online
February 18, 2016

How to Successfully Rebrand Online

A brand is more than a logo or a perfectly planned color scheme. It’s a promise to your customers. To move your company forward, harmonize your business’ identity with its brand and better identify your goals, your brand must be cohesive across all platforms. Already tackled your stationery and collateral? You’re likely forgetting the bigger […]

EarthLinked Geothermal Region Northeast
January 26, 2016

Client Spotlight: Catching Up with EarthLinked Technologies

EarthLinked Technologies unveiled a brand new consumer-centric website in 2015, complete with indexed pages and a responsive format designed and developed by Appleton. What has the research and technology company been up to since then? EarthLinked has been heating up the geothermal industry with pinpointed marketing that produces concrete results. With its commitment to providing simple, […]

2015 Appleton Year-in-Review
January 13, 2016

Feast Your Eyes on Appleton’s Transformative Projects of 2015

As we jumpstart 2016’s projects, we also want to shine a spotlight on a handful of the delightful clients we’ve worked with and some of the outstanding projects our team has proudly managed, created, designed and developed in 2015. Take a gander at our impressive, creative and innovative work.   Orlando International Airport Expansion Brochure […]

Urbain 40 responsive website on mobile
December 3, 2015

New Restaurant Serves Up Delicious Numbers After Launch and Media Blitz Success

Urbain 40 American Brasserie & Lounge opened its doors to the public this past November. The unique eatery in the Dellagio Shopping Center serves up lunch, dinner and late night meals in its 1940s-themed main dining room, library and lounge. In the months leading up to the grand opening, Appleton Creative partnered with Urbain 40 […]

using video in business
November 17, 2015

The True Power of Video in Business

Facebook is in the testing phases of adding the option to make a seven-second looping video your profile picture; this will also be a possibility for company pages. In trying to create more visually stimulating content for digital users, video is a great trend that many businesses should hop on. If Facebook thinks video is […]