Archive for the ‘Video’ Category

tips for marketing your business in 2017
March 9, 2017

A Bird’s Eye View: Marketing in the Year of the Rooster

With 2017 designated as the Chinese calendar year of the rooster, you can expect good qualities to flourish since roosters are considered talented, hardworking and resourceful. Use these skills and fresh marketing tips to stay ahead of the competition this year. Personalized Customer Experiences There is a growing focus on customer experience during business to […]

Latest in Social Media Marketing: Mid-Roll Ads
February 23, 2017

Out With the Old, In With the New: Why You Should Keep an Eye Out for Facebook’s New Mid-Roll Video Ads

In recent years, social media marketing strategy has evolved into a primary marketing tool. Social media platforms such as Facebook, Twitter and Instagram regularly update their features so marketers can get the most out of their social presence. Well, Facebook recently announced its newest feature to put itself ahead of the competition. Facebook announced its […]

orlando commercial production company's commercials for Massey
February 16, 2017

Massey Services, Inc.: Triple the Commercials for Triple the Threat

As a premiere pest and lawn care company in Florida and beyond, Massey Services Inc., offers pest prevention, termite protection and landscape beautification, as well as customized GreenUP programs to yield the best landscapes for consumers in seven states. With a goal of promoting their ability to build long-term, trusting relationships with clients and their mission […]

orlando video production for LightPath Technologies
February 7, 2017

Shining a Spotlight on LightPath Technologies

As a fully integrated manufacturer and supplier of visible and infrared optical components in Orlando and globally, LightPath Technologies enlisted the help of Appleton’s video marketing team to create a corporate video detailing the challenging process of molding minuscule glass optics that are used in a variety of industries from the military to telecommunications. For […]

nonprofit video marketing
January 13, 2017

It Takes a Village: Sharing in Caring for Our Elderly

Share the Care has grown a lot in its 30-year history. One thing hasn’t changed though: its efforts to improve the lives of caregivers so they may better tend to their family members who are in need. In celebration of this rich history, Appleton Creative’s video team was honored to help Share the Care tell […]

Annual report design
October 25, 2016

Tailored Advertising for Every Angle of CareerSource Central Florida

As part of CareerSource Central Florida’s marketing initiatives and its focus on tailoring services to meet any need, the workforce solution company partnered with Appleton on multiple projects to add fresh, fun and innovative elements to CareerSource Central Florida’s advertising efforts. To recap its fiscal year, CareerSource Central Florida needed a fresh look across the […]

holiday marketing ideas
October 20, 2016

Don’t Be a Grinch: Bring Joy to the World with Holiday Marketing

With autumn in full swing, the amount of upcoming holidays is longer than your wish list: Thanksgiving, Ramadan, Hanukkah, Christmas and more. To resonate with your audience and humanize your company, it’s a good idea to capitalize on the holiday season by sending your company’s warmest regards. These holiday marketing ideas can be done in […]

Strategic media buying
October 11, 2016

Calling All Eyes! Creative Campaigns with Strategic Media Buys Capture Orlando’s Attention

Let’s face it; in business and in life, it’s hard to achieve success without the right plan. Even more important is having the right strategy and execution in place to ensure optimum success is achieved. The same holds true when it comes to marketing your brand with an advertising campaign. For a strategic marketing campaign […]

Kids beating cancer hats and heroes 2016
September 22, 2016

Get Shaken, not Stirred at KBC’s Hats and Heroes Ball 2016

Kids Beating Cancer (KBC) is back with their not-so-secret mission—keeping hope alive, fighting for a cure for every child and keeping the family together. The theme of Hats and Heroes Ball 2016 is “007-Shaken, not Stirred” and on Saturday, October 1, KBC is ready to make cancer a closed case. Hosted at the Waldorf Astoria […]

dude, she totally wanted it
September 13, 2016

Intervention is Prevention: The Campaign That Takes a Stand for Active Bystander Training

The Victim Service Center of Central Florida transforms lives and works to prevent violence in our community every day. In collaboration with the Victim Service Center (VSC), Appleton branded, developed and launched the Your Voice is Their Voice campaign, a multimedia project that used compelling graphics, impactful statistics and the information high school and college […]