Archive for the ‘Video’ Category

video marketing strategies
April 26, 2017

Take Action on These 7 Online Video Marketing Trends of 2017

Online video has turned into one of the most important tools for marketers to reach an audience, connecting business to consumer now more than ever. By 2019, 80% of all internet traffic will be credited to video views. Currently online video viewing makes up one-third of all internet activity. Creating a video marketing strategy online […]

Charles Gray Soars High at the Boy Scout Golden Eagle Dinner
April 12, 2017

Charles Gray Soars High at the Boy Scout Golden Eagle Dinner

The Boy Scouts of America has had an eagle’s eye on Charles Gray, which is why the organization has recognized him with the prestigious Golden Eagle Award. As a marketing agency with an Orlando video production team, Appleton was honored to create a video encompassing the significant role Gray played in the Central Florida region […]

orlando video marketing company
April 4, 2017

Which Medium is Better for Video Marketing ROI: TV or Online?

With the expansion of digital platforms, larger audiences are flocking to the internet for video content. Now more than ever, companies are struggling to decide where advertising dollars are best spent. Video marketing companies can help with execution and distribution of video campaigns, but you need to decide which platforms align with your company’s objectives. […]

tips for marketing your business in 2017
March 9, 2017

A Bird’s Eye View: Marketing in the Year of the Rooster

With 2017 designated as the Chinese calendar year of the rooster, you can expect good qualities to flourish since roosters are considered talented, hardworking and resourceful. Use these skills and fresh marketing tips to stay ahead of the competition this year. Personalized Customer Experiences There is a growing focus on customer experience during business to […]

Latest in Social Media Marketing: Mid-Roll Ads
February 23, 2017

Out With the Old, In With the New: Why You Should Keep an Eye Out for Facebook’s New Mid-Roll Video Ads

In recent years, social media marketing strategy has evolved into a primary marketing tool. Social media platforms such as Facebook, Twitter and Instagram regularly update their features so marketers can get the most out of their social presence. Well, Facebook recently announced its newest feature to put itself ahead of the competition. Facebook announced its […]

orlando commercial production company's commercials for Massey
February 16, 2017

Massey Services, Inc.: Triple the Commercials for Triple the Threat

As a premiere pest and lawn care company in Florida and beyond, Massey Services Inc., offers pest prevention, termite protection and landscape beautification, as well as customized GreenUP programs to yield the best landscapes for consumers in seven states. With a goal of promoting their ability to build long-term, trusting relationships with clients and their mission […]

orlando video production for LightPath Technologies
February 7, 2017

Shining a Spotlight on LightPath Technologies

As a fully integrated manufacturer and supplier of visible and infrared optical components in Orlando and globally, LightPath Technologies enlisted the help of Appleton’s video marketing team to create a corporate video detailing the challenging process of molding minuscule glass optics that are used in a variety of industries from the military to telecommunications. For […]

nonprofit video marketing
January 13, 2017

It Takes a Village: Sharing in Caring for Our Elderly

Share the Care has grown a lot in its 30-year history. One thing hasn’t changed though: its efforts to improve the lives of caregivers so they may better tend to their family members who are in need. In celebration of this rich history, Appleton Creative’s video team was honored to help Share the Care tell […]

Annual report design
October 25, 2016

Tailored Advertising for Every Angle of CareerSource Central Florida

As part of CareerSource Central Florida’s marketing initiatives and its focus on tailoring services to meet any need, the workforce solution company partnered with Appleton on multiple projects to add fresh, fun and innovative elements to CareerSource Central Florida’s advertising efforts. To recap its fiscal year, CareerSource Central Florida needed a fresh look across the […]

holiday marketing ideas
October 20, 2016

Don’t Be a Grinch: Bring Joy to the World with Holiday Marketing

With autumn in full swing, the amount of upcoming holidays is longer than your wish list: Thanksgiving, Ramadan, Hanukkah, Christmas and more. To resonate with your audience and humanize your company, it’s a good idea to capitalize on the holiday season by sending your company’s warmest regards. These holiday marketing ideas can be done in […]