Archive for the ‘Video’ Category

Tips for Working with Audio in Ads
June 8, 2017

Audio Tips That Are Music to Our Ears

Audiences may not realize it, but something that usually goes unnoticed in ads is the music. This lack of acknowledgement may actually prove to be a good thing. That’s because when sound is done right, it seamlessly blends into the surrounding content which often causes it to be overlooked. From an outsider’s perspective, it’s common […]

Public Relations tips
May 18, 2017

5 Effective Public Relations Tactics to Maximize Outreach

As an industry that’s consistently evolving, public relations has become a staple for creating and maintaining a successful brand. Basic tools like press releases and pitching are no longer the only PR tools that assist in getting your brand recognized and talked about. With PR trends growing to include digital marketing techniques like social media […]

video production for OUC
May 9, 2017

Our H2OUC Video is Making a Splash

Central Florida’s reliable electric and water provider, Orlando Utilities Commission was enthusiastic to share the extensive measures it takes to create its great-tasting water, or as they like to call it, H2OUC. OUC requested our video production company to shoot and edit an informative video that captures the great care involved in preparing the water, […]

Orlando Branding Agency Creates Foxhole Logistics' Branding
May 2, 2017

We Know What the Fox Says, But What Does He Look Like?

As the newest addition to the TBS Factoring Service family of companies, we’re proud to introduce Foxhole Logistics and its new branding. This high-tech brokerage, or logistics, company provides freight shipping services using state-of-the-art technologies to select the right equipment and best route planning for carriers. As the sixth company to join the TBS family, […]

video marketing strategies
April 26, 2017

Take Action on These 7 Online Video Marketing Trends of 2017

Online video has turned into one of the most important tools for marketers to reach an audience, connecting business to consumer now more than ever. By 2019, 80% of all internet traffic will be credited to video views. Currently online video viewing makes up one-third of all internet activity. Creating a video marketing strategy online […]

Charles Gray Soars High at the Boy Scout Golden Eagle Dinner
April 12, 2017

Charles Gray Soars High at the Boy Scout Golden Eagle Dinner

The Boy Scouts of America has had an eagle’s eye on Charles Gray, which is why the organization has recognized him with the prestigious Golden Eagle Award. As a marketing agency with an Orlando video production team, Appleton was honored to create a video encompassing the significant role Gray played in the Central Florida region […]

orlando video marketing company
April 4, 2017

Which Medium is Better for Video Marketing ROI: TV or Online?

With the expansion of digital platforms, larger audiences are flocking to the internet for video content. Now more than ever, companies are struggling to decide where advertising dollars are best spent. Video marketing companies can help with execution and distribution of video campaigns, but you need to decide which platforms align with your company’s objectives. […]

tips for marketing your business in 2017
March 9, 2017

A Bird’s Eye View: Marketing in the Year of the Rooster

With 2017 designated as the Chinese calendar year of the rooster, you can expect good qualities to flourish since roosters are considered talented, hardworking and resourceful. Use these skills and fresh marketing tips to stay ahead of the competition this year. Personalized Customer Experiences There is a growing focus on customer experience during business to […]

Latest in Social Media Marketing: Mid-Roll Ads
February 23, 2017

Out With the Old, In With the New: Why You Should Keep an Eye Out for Facebook’s New Mid-Roll Video Ads

In recent years, social media marketing strategy has evolved into a primary marketing tool. Social media platforms such as Facebook, Twitter and Instagram regularly update their features so marketers can get the most out of their social presence. Well, Facebook recently announced its newest feature to put itself ahead of the competition. Facebook announced its […]

orlando commercial production company's commercials for Massey
February 16, 2017

Massey Services, Inc.: Triple the Commercials for Triple the Threat

As a premiere pest and lawn care company in Florida and beyond, Massey Services Inc., offers pest prevention, termite protection and landscape beautification, as well as customized GreenUP programs to yield the best landscapes for consumers in seven states. With a goal of promoting their ability to build long-term, trusting relationships with clients and their mission […]