Archive for the ‘Video’ Category

Snapchat's Advertising Options for Small Business
July 6, 2017

We’re Chatty About Snapchat’s New Advertising Options

In recent years, Snapchat has been a ghost town for small businesses, well not anymore. The social media application has unveiled its new advertising options that are cheaper and more efficient than ever before. Popular among publishers, magazines and media companies, Snapchat is the ideal social media platform to target millennials. Previously, Snapchat’s parent company, […]

ICCA Summit
June 30, 2017

The Proof is in the Pudding: The International Corporate Chefs Association Celebrates Its 15th Anniversary

The International Corporate Chefs Association (ICCA) has a lot on its plate as it celebrates its 15th anniversary. Our long-time partner, which caters to chefs from the top 200 foodservice operations, provides members with exclusive networking opportunities, as well as a chance to stay up-to-date with the hottest industry trends. Because Appleton has been producing videos for […]

Tips for Working with Audio in Ads
June 8, 2017

Audio Tips That Are Music to Our Ears

Audiences may not realize it, but something that usually goes unnoticed in ads is the music. This lack of acknowledgement may actually prove to be a good thing. That’s because when sound is done right, it seamlessly blends into the surrounding content which often causes it to be overlooked. From an outsider’s perspective, it’s common […]

Public Relations tips
May 18, 2017

5 Effective Public Relations Tactics to Maximize Outreach

As an industry that’s consistently evolving, public relations has become a staple for creating and maintaining a successful brand. Basic tools like press releases and pitching are no longer the only PR tools that assist in getting your brand recognized and talked about. With PR trends growing to include digital marketing techniques like social media […]

video production for OUC
May 9, 2017

Our H2OUC Video is Making a Splash

Central Florida’s reliable electric and water provider, Orlando Utilities Commission was enthusiastic to share the extensive measures it takes to create its great-tasting water, or as they like to call it, H2OUC. OUC requested our video production company to shoot and edit an informative video that captures the great care involved in preparing the water, […]

Orlando Branding Agency Creates Foxhole Logistics' Branding
May 2, 2017

We Know What the Fox Says, But What Does He Look Like?

As the newest addition to the TBS Factoring Service family of companies, we’re proud to introduce Foxhole Logistics and its new branding. This high-tech brokerage, or logistics, company provides freight shipping services using state-of-the-art technologies to select the right equipment and best route planning for carriers. As the sixth company to join the TBS family, […]

video marketing strategies
April 26, 2017

Take Action on These 7 Digital Video Marketing Trends of 2017

Online video has turned into one of the most important tools for marketers to reach an audience, connecting business to consumer now more than ever. By 2019, 80% of all internet traffic will be credited to video views. Currently online video viewing makes up one-third of all internet activity. Creating a video marketing strategy online […]

Charles Gray Soars High at the Boy Scout Golden Eagle Dinner
April 12, 2017

Charles Gray Soars High at the Boy Scout Golden Eagle Dinner

The Boy Scouts of America has had an eagle’s eye on Charles Gray, which is why the organization has recognized him with the prestigious Golden Eagle Award. As a marketing agency with an Orlando video production team, Appleton was honored to create a video encompassing the significant role Gray played in the Central Florida region […]

orlando video marketing company
April 4, 2017

Which Medium is Better for Video Marketing ROI: TV or Online?

With the expansion of digital platforms, larger audiences are flocking to the internet for video content. Now more than ever, companies are struggling to decide where advertising dollars are best spent. Video marketing companies can help with execution and distribution of video campaigns, but you need to decide which platforms align with your company’s objectives. […]

tips for marketing your business in 2017
March 9, 2017

A Bird’s Eye View: Marketing in the Year of the Rooster

With 2017 designated as the Chinese calendar year of the rooster, you can expect good qualities to flourish since roosters are considered talented, hardworking and resourceful. Use these skills and fresh marketing tips to stay ahead of the competition this year. Personalized Customer Experiences There is a growing focus on customer experience during business to […]