Archive for the ‘Website Design & Development’ Category

Florida Lawyer Mutual Insurance Company Rebrand
June 30, 2016

This is what a Winning Case Looks Like: FLMIC’s Rebrand

Rebranding The Deliverables Created by the Florida Bar in 1987, Florida Lawyers Mutual Insurance Company plays an important role in our state. It provides lawyers with indemnity and defense costs protection in connection with claims that may arise while providing professional services to a client. With over 75,000 lawyers in Florida, Florida Lawyers Mutual serves […]

orlando web design example
June 20, 2016

Masterpiece Design Group Receives Remodel of Its Own: A Website Work of Art

A company that is all about making spaces and rooms look uniquely exquisite, Masterpiece Design Group was eager to obtain a website worthy of showcasing its incredible work. This award-winning interior decorating and design firm offers model merchandising from conceptualization to installation for homebuilders, homeowners, property owners managers and more. Much like the offerings of […]

outgrowing your space ORRA ad
June 14, 2016

A Real Estate Campaign That Reaches Real People

The Orlando Regional REALTOR® Association (ORRA) is a leading trade association in Florida comprised of almost 12,000 brokers, property managers, appraisers and more. ORRA approached Appleton for help in promoting professional REALTORS® and the local real estate market. The current economy is promising, with low mortgages and a buyers’ market, potential homebuyers have the opportunity […]

Google search's local 3-pack on mobile
June 13, 2016

Local SEO Marketing: 5 Factors That Affect Your Company’s Local Rankings in Google

In a survey by ConstantContact, the majority of small businesses (SMBs) said it was “important for them to be found on major search sites, local search apps and directory sites.” With that, 78% believe new customers can and will find them through these sites and apps. So why aren’t SMBs effectively taking measures to increase […]

Healthcare Marketing tips
May 24, 2016

Tips and Trends for a Healthy Future in Medical Marketing

The digital age has revolutionized the way in which marketers reach audiences. Healthcare marketing, for instance, used to produce sufficient results from traditional TV, radio and print ads. However, countless changes to commercial and government insurance programs have created a wide price range split amongst the growing number of available care providers. Long gone is […]

landing pages for online conversion
May 12, 2016

Landing Pages: The Main Ingredient for Online Conversion

Can your website catch the attention of your audience, provide them with information and convert them in less than 10 seconds? Landing pages are the tool that will help your business do just that, cutting out content-heavy sites for customers looking for specialized services. What is a Landing Page? A landing page is the first […]

Seniors First Meals, in-home care and more.
May 10, 2016

Local Nonprofit Celebrating Major Milestone with Party and Rebrand

FOR IMMEDIATE RELEASE  Local Nonprofit Celebrates Major Milestone Seniors First, Central Florida’s Oldest and Largest Agency Serving Senior Citizens, Turns 50 and Announces New Identity Orlando, FL. – May 10, 2016 – Seniors First, Inc., a local nonprofit dedicated to helping seniors maintain their health and independence, commemorates 50 years of serving our community this May. […]

Fostering a Brighter Future, Foundation for Foster Children
April 19, 2016

Foundation for Foster Children Adopts Fresh Direction to Better Inform the Community

Less than 3% of all children who enter foster care in their lives graduate college and 25% will be homeless after age 18. Foundation for Foster Children (FFC) provides care and opportunities for the estimated 1,500 children and young adults in the Central Florida foster care system. With the help of mentors, volunteers and local […]

American Fundraising Foundation new website
April 5, 2016

American Fundraising Foundation Creates New Website to Offer More to Charities

In the US, there are more than 1.5 million nonprofit organizations. Of those organizations, some thrive while others struggle to raise necessary funds. The American Fundraising Foundation (AFF) strives to aid qualified nonprofit organizations in need through silent and live auction events. These auctions bring in the revenue needed to further an organization’s cause. American […]

Appleton Creative Web Development 101
March 31, 2016

Web Development 101: A Beginner’s Guide to Creating a Successful Website

The internet has become the primary way users find new businesses. A staggering 78% of Internet users report doing initial product, service or company research online. With so much at stake, your website needs to appear on the first search results page or you risk having less than 25% of potential customers see your site. […]