Pet Alliance of Greater Orlando

 


About the Client

Founded in 1937, Pet Alliance of Greater Orlando (PAGO) is the state’s oldest and largest animal welfare agency. Originally operating as the Orlando Humane Society, the organization has a dedicated focus on the welfare and well-being of animals in Central Florida. As the “go-to” experts in Greater Orlando, they do incredible things for dogs and cats and the people who love them.

Our relationship with PAGO began with promoting its name change from the SPCA to Pet Alliance of Greater Orlando and has grown into so much more. Locally there was much confusion with the name SPCA, leading us to help the organization with a brand refresh and themed campaigns that would clarify its brand position in Central Florida. From public awareness campaigns and social marketing to fundraising videos and public relations, we are proud to partner with this incredible organization and bring it's heartwarming stories to light.


Services Include

  • Microsites
  • Video
  • Social Marketing
  • Campaign Calendar
  • Billboards
  • Environmental Branding
  • Event Collateral
  • Public Awareness Posters
  • Print & Digital Ads
  • Print Collateral
  • Public Relations
  • Tradeshow Displays
  • Vehicle Wraps
  • Brochures
  • Media Kit


In 2018, PAGO adopted out 7,111 pets


 


Socially Adorable

One of the first steps we took to help PAGO was getting them set up on social media with an organic calendar and content strategy. Each week, they would feature adoptable animals in the shelter, keeping them updated and giving them a better chance of being adopted.


PAGO Unleashed

Upon rebranding to Pet Alliance of Greater Orlando, the organization wanted a feel-good awareness campaign that would generate more adoptions for the shelter. This widespread multimedia campaign included print and digital ads, social marketing, print collateral, billboards, public relations and vehicle wraps.

" Appleton combines marketing experience with website development in a very creative way. Our new website is simple to navigate, tells our story and presents a very warm and professional image to the public. Everyone we encountered at Appleton is pleasant and seems to enjoy doing their work. They are responsive, professional and provide excellent value. I referred another business to Appleton. They had similar experiences and were pleased that I'd referred them to Appleton."

– Dr. Charles Price, Chairman and Medical Director
International Hip Dysplasia Institute

" Appleton has amazing talent. They have the unique ability to understand our business and then craft a compelling story using all forms of media (graphics, trade show booth design, website, and videos). I would highly recommend them to anyone wanting to grow their business, rebrand, or just better market themselves. "

– Kevin Soulé, CEO
Soulé Software

Software designed to deliver innovative and
comprehensive business solutions.

35+ years of software experience.

110 years in the steel industry.

We enhance productivity and increase your ROI.

Campaign Impact

Qualified leads generated per month: 25+

Average lead volume through the campaign increase: 1,825%

Campaign Impact

Exceeded conversion goal for qualified website leads by: 253.50%

Decreased website bounce rate by: 26.62% YoY

Increased average website session per user by: 60.13% YoY

Campaign Impact

Increased Total Website Users by: 144.84% YoY

Increased Total Website Sessions by: 37.97% YoY

Increased Total Website Pageviews by: 30.16% YoY

" Appleton Creative has been AAA's partner in a wide variety of video projects for nearly two decades and we appreciate their skills, professionalism, timeliness, and consistent, 'can do' approach. "

– Darlene Entringer, Director of Brand Management
AAA

" Appleton Creative has many strengths as a full-service marketing and advertising agency. It was important to us that our website and videos have a consistent message, look and feel. We are pleased with the end results. Appleton really helped up articulate our story and the Seaside difference. "

– Gideon T. Haymaker, Chief Executive Officer
Seaside Bank and Trust

" I can’t say enough about how well the presentation and video went.
The final work product was superb and reflective of the professionalism and precision of working with you and your team at Appleton. It was flawless. "

 

– Mark Wang, President
Hilton Grand Vacations

Campaign Impact

Increased Qualified Lead Volume: 284%

Total Landing Page Visitors: 130,000

Decreased Cost Per Conversion: 20%

Campaign Impact

Total Bonus Media Value: $105,308

Total Campaign Impressions: 50,198,283

Time Period: 12 months

 

With their multiple talents, Appleton created wonderful marketing materials and beautiful videos that truly told our story. Our organization, and the cats and dogs, appreciate their great service and commitment to helping us make a difference in the community.”

 

— Kerri Burns, Former President

 

Let’s Have a Ball

Throughout the years, we’ve assisted PAGO with its various awareness and fundraising events, including Paws in the Park, the Humane Heroes Luncheon and its annual fundraising gala, Furball.



It’s All for a Good Paws

For PAGO, getting the word out is crucial for many of its programs and initiatives. For the launch of its pet registry program, we enacted public relations efforts that elicited tremendous news coverage. In addition, we promoted PAGO’s mobile vet unit in an effort to keep the animal homeless population down.


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