November/December 2015

New Restaurant Serves Up Delicious Numbers After Launch and Media Blitz Success

Orlando’s newest restaurant, Urbain 40 American Brasserie and Lounge, opened this November on Restaurant Row in Dr. Phillips. We’re proud to unveil the numbers behind Urbain 40’s multi-platform campaign, which are anything but bite-sized. Drawing in over 2,000 unique visitors in only seven weeks, the website was a huge hit, primarily among Urbain 40’s target medium of mobile users. At the same time, Appleton launched a full-scale media campaign, pulling in a combined reach of 340,000 and over 50 published articles and mentions.

Food for Thought

Seaside Insurance Makes Waves with New Branding and Website

Seaside Insurance, Inc. provides financial products and business services to a wide array of clients. After acquiring another insurance and group benefits firm, Seaside Insurance needed a new brand to showcase its expansive portfolio of high-quality insurance services and products. Appleton jumped on board to create a contemporary logo with stationery and a new website to match.

The Victory Cup Initiative: Raising the Stakes in Fundraising

Appleton was challenged to build a brand to match the innovative platform of the Victory Cup Initiative, where the stakes are high as local nonprofits compete for the chance to win $20,000. The revolutionary fundraiser is the ultimate goodwill event, equipping 10 local nonprofits with the training and opportunity to tell their stories to a room full of Orlando’s most philanthropic companies. 

weLEAD Women to Empowerment

weLEAD, Women Empowered to Lead, is now live at weLEADorlando.com. Designed to foster greater individual and group success through collaborative relationships, the website is packed with resources and support. As an essential space for women entrepreneurs, the weLEAD concept has been gaining momentum since 2014 and is poised to be Central Florida’s number one resource for female professionals.   

Explore the Ecosystem

iPhone vs. HD: Filming Professional Video

Over 89 million people watch online videos each day, making video an essential marketing tool. The iPhone you’re fumbling with in your pocket may be handy, but don’t let it make the cut. Put as much care into choosing a professional video team as you did into your brilliant idea. 

Picture the Difference

The True Power of Video in Business

What’s more attention-grabbing and memorable than a video? Frankly, not much. Videos are easily shareable and can raise your company’s brand awareness by 94%. While customers watch your videos and you stay at the forefront of their memory, you watch your business grow.

Pursue Your Purchasers

Hot Firefighters (& Their Abs) Come to Life with Augmented Reality

Put together by Pet Alliance of Greater Orlando and with the bodies of the Orlando Fire Department, this unique 14-month calendar offers an interactive experience like never before. Download the Layar app and experience the calendar pages come to life right in front of your eyes with augmented reality.

Turn Up the Heat

Appleton is an award-winning, full-service advertising & marketing agency based in Orlando

that works with local, national and international clients to help them grow and flourish.

Since 1987

539 Delaney Avenue  Orlando, FL 32801  407.246.0092

appletoncreative.com

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