September/October 2015

‘Tis the Season to Get Creative

With the holidays right around the corner, it’s time to jazz up the office and dazzle your clients with impressive holiday designs. From concept to completion, Appleton provides festive holiday services that ensure your company’s holiday cards, e-blasts and anything else you’re sending warm wishes for will be nothing less than entertaining, fascinating and spirited. 

Deck the halls

Bringing Back the 40s with an American Brasserie and Lounge

A new American brasserie-styled restaurant and lounge is coming to town and Appleton is crafting its website. The Dellagio Shopping Center’s newest eatery is bringing you chef-crafted cuisine for brunch, lunch, dinner and more. While we are cooking up something spectacular in the back-end, Urbain 40 is bringing the heat onsite. Discover what’s coming to the table.

Appleton Creative is Our Name, Award-Winning Advertising is Our Game

In recognition of all the creative work we produced this year, Appleton entered the 45th Print & Packaging Design Awards, one of the most prestigious and longest-running advertising and graphic design competitions in the world. Our results were exceptional. Six of our submitted pieces took home awards and brought our clients and ourselves well-deserved praise. 

Kids Beating Cancer (KBC) Shows Off a Brand New Website

Kids Beating Cancer provides resources and support for children with cancer and other life-threatening illnesses. As Orlando’s oldest and most trusted resource for families in their time of need, KBC deserved a family-friendly website that embodied its inspiring mission. Featuring top web trends such as animation and parallax, using the new, redesigned site is a breeze to use and update.

See the miracle makeover

Users Don’t Read, They Scan: Making Your Website Understandable and Scannable

Website users rarely read every word. In fact, on average they only read about 20% of the web page in front of them. Is your website getting its point across without making users dig through tons of content?

Tweak your technique

Do You POGLE?

Most companies don’t even know what it means. But a comprehensive strategy for your business’ marketing now requires it. POGLE encompasses a combination of five types of media: paid, owned, granted, leased and earned. Is your media plan keeping up and spanning across every avenue?

Mix up your marketing

We’re REPping Your New Family-Friendly Go-To

The Orlando Repertory Theatre puts on musicals, youth programs and field trips for our community and provides countless resources for families and teachers. Appleton teamed up with The REP to create a 30-second commercial highlighting the opportunities it offers for family entertainment and learning. Focusing on The REP as a family-friendly spot for all generations to enjoy together, the commercial captures the essence of the organization and its purpose.

Catch its big screen debut

Appleton is an award-winning, full-service advertising & marketing agency based in Orlando

that works with local, national and international clients to help them grow and flourish.

Since 1987

539 Delaney Avenue  Orlando, FL 32801  407.246.0092

appletoncreative.com

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