Juicy News | Summer 2012

Appleton Rebrands Sugar Cane Growers Cooperative of Florida

As brand development and messaging experts, we love when we get to makeover a client’s brand. Sugar Cane Growers Cooperative of Florida enlisted the help of Appleton Creative, in partnership with Consensus Communications, to develop a fresh and updated look. Appleton’s ongoing work for the rebranding effort includes a new brand logo, brochures, folders, a corporate video, online video vignettes and a new website.

A New Addition to the Appleton Family: Enrep Inc.

If there’s something strange and doesn’t look good…who are you going to call? Enrep Inc.– environmental specialists! For over 22 years, Enrep has helped companies understand and comply with environment, health, and safety regulations. The woman-owned, small business is working with Appleton Creative to help grow and diversify their marketing initiatives with an updated website. 

Appleton Visits Legal Marketing Association for an Educational Online Video Presentation 

Online video has rapidly risen to be an important marketing tool for attorneys. But few can argue that some attorney commercials can be more entertaining than informative. That’s why Appleton’s team developed a presentation about online video specifically for the Legal Marketing Association (LMA). In part of the presentation, we identified five key steps to a strong video strategy for law firm websites. 

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Good Apples

Bridging the Communication Gap

Appleton Continues to Support UCF T&G

Appleton Creative is known for its generous spirit and dedication to the local community. For several years, Diana LaRue has served on the board for theUCF Town & Gown Council, a group committed to strengthening relationships between the University (Gown) and the community (Town). Most recently, we reconstructed their web portal so members can communicate more efficiently within the organization.

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Appleton Goes On-Location

Kids Beating Cancer Video Shoot

Beating cancer is not an easy fight – especially for a child. Appleton’s video team recently went on-location at Florida Hospital for Children, where we interviewed two young patients undergoing cancer treatment. We are also happy to announce that we will be working with Kids Beating Cancer for our next Giving Circle Gallery awareness art exhibit in September.

For the Love of Our City

Orlando Infographic in the Works

Here at Appleton, we’re proud to say we work and live in a city full of rich, vibrant culture. To show our appreciation, our team is working in collaboration with the City of Orlando to design an Orlando infographic centered on the theme of “live, work, and play.” We’ll unveil the design in August. In the meantime, please visit our Facebookfor Orlando fun facts and trivia each Friday.

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Project Spotlight

Appleton Gets a Taste of San Francisco 

If you were to ask Mike Speltz what it’s like to run Appleton’s award-winning video department, he would tell you that it’s a delicious job. Case in point: the Appleton video team recently traveled on-assignment to the West Coast to visually document the International Corporate Chefs Association (ICCA) 10th Anniversary Summit. 
Social Media Tip

Boost your email campaign click-throughs with video!

Video screenshots in email can result in a 175% increase in click-throughs based on data from Smart Market Movie. In the same report, Constant Contact, one of the leading mailing list applications, reported that screen grabs of video received 5 times more clicks than text links.

Appleton Creative is an award-winning boutique agency that provides 

marketing solutions through all mediums  all in house.

Since 1986

539 Delaney Avenue  Orlando, FL 32801  407.246.0092

http://www.appletoncreative.com