Juicy News | Summer 2013

Ascending to New Heights: Aspire Healthcare Partners

After months of discussion and marketing analysis, we are proud and privileged to work on the launch of Aspire Healthcare Partners – a merger of three leading Central Florida organizations: The Center For Drug Free Living, Lakeside Behavioral Healthcare and Seminole Behavioral Healthcare. Together the organizations’ collective experience, expertise and professionalism form Aspire Healthcare Partners, Central Florida’s Source for Behavioral Healthcare Services. To visually represent Aspire Healthcare Partners’ new identity, Appleton Creative designed their marketing and branding campaign including logo, messaging, print collateral and a website in-progress. Additionally, we designed press materials and an inaugural community video for the public announcement on June 5, 2013. 

 

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New Addition to the Appleton Family:

Orlando HealthShare Solutions  

An affiliate of Central Florida’s Orlando Health, HealthShare Solutions provides a comprehensive suite of intellectual property, personalized business consulting and healthcare services around the world. By offering access to the successful organization that is Orlando Health, HealthShare Solutions delivers a wide array of resources for those seeking to build and promote efficiency and profitability in their organization. Appleton Creative is currently designing HealthShare Solutions marketing materials, including a PowerPoint presentation and a brochure.

New Addition to the Appleton Family: Mosquito Creek Outdoors

Your next big adventure begins at Mosquito Creek Outdoors. The Apopka sporting goods and apparel store carries the finest lines of equipment for hiking, fishing, hunting and camping. Recently, the outdoor specialists enlisted the help of Appleton to design an e-newsletter to promote featured savings, in-store events and seasonal products. To sign-up for the Mosquito Creeks newsletter visit: http://www.mosquitocreekoutdoors.com. 

Good Apples

Appleton Grows New Roots: Welcome Trinity Tesler

We are excited to announce the hire of master organizer extraordinaire – Trinity Tesler. As our Senior Production Manager, Tesler oversees all aspects of print, web, social marketing and video production from inception to completion. Prior to joining the team, Tesler led the creative services team at the City of Orlando, working directly with Orlando Mayor Buddy Dyer. For a full look at the Appleton family and their bios, please visit the team page on our website.

Apples are Healthy, Nutritious and Delicious 

As a part of the Appleton Creative fitness initiative, we held our first in-office yoga class taught by health instructor, Denise Imbesi. We believe that exercising at work is great way to stay fit, increase energy levels, clear your thoughts and relieve stress during a long day of advertising success. Our team incorporates fitness in our busy daily routines. We take walks around Lake Lucerne, host outdoor teambuilding activities and participate in Corporate 5K’s. 

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Appleton’s President Honored at OBJ Event 

It takes a lot of blood, sweat and tears to run a successful business in today’s economy. Diana LaRue, Appleton Creative’s President and Creative Director, started her advertising business 25 years ago and has molded it into the successful, creative agency it is today. Recently, LaRue was recognized as a Business Owner of the Year honoree at the Orlando Business Journal’s 2013 Women Who Mean Business awards. 

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Project Spotlight

Orlando’s Original Spectacular Resort: Hyatt Regency Grand Cypress

Who’s ready for some summer fun? Dive into Hyatt Regency Grand Cypress’ awarding-winning vacation resort. Hyatt recently completed $65 million in upgrades and renovations to their magnificent poolside oasis, including a fantastic 17-foot water slide tower pavilion, water jet splash zone and children’s rock climbing stations – perfect for the whole family. Appleton Creative worked with Hyatt to create promotional materials including a full-color magazine and elaborate direct mailers to illustrate the myriad of features and activities in the upgraded pool area and a new digital poolside restaurant menu for On The Rocks.

Social Media Tip

One Responsive Website, Many Devices

The future is mobile and in high definition! With so many devices and browsing habits to support, creating a single website that uniquely responds to different browsers is an efficient way to make sure your brand is consistent and your content always available. A responsive site is a web design and programming technique that allows a developer to create a single website that will adapt its layout to the device on which it’s being viewed — desktop, laptop, smartphone or tablet. An excellent example of responsive design is Isleworth’s website. Even on a desktop computer, you can experience how flexible the site’s layout is by clicking and dragging your browser’s window to different widths. 

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Appleton Creative is an award-winning boutique agency that provides 

marketing solutions through all mediums  all in-house.

Since 1986

539 Delaney Avenue  Orlando, FL 32801  407.246.0092

http://www.appletoncreative.com