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February 23, 2017

Out With the Old, In With the New: Why You Should Keep an Eye Out for Facebook’s New Mid-Roll Video Ads

Latest in Social Media Marketing: Mid-Roll Ads

In recent years, social media marketing strategy has evolved into a primary marketing tool. Social media platforms such as Facebook, Twitter and Instagram regularly update their features so marketers can get the most out of their social presence. Well, Facebook recently announced its newest feature to put itself ahead of the competition.

Facebook announced its plans to allow a new type of online video advertising: mid-roll video ads. This announcement comes after Facebook’s decision to test its new ads on all Facebook video content, which was recently limited to Facebook LIVE videos. So how can you cash in on this new way to engage viewers?

The Power of Video Content

New video content is posted on Facebook daily, so it’s no surprise why the social media giant wants to experiment with the marketing possibilities of the online video trend. With Facebook introducing the new ad feature, it’ll allow you to expand your social media marketing strategy to include effective video ads. Unlike the standard pre-roll and post-roll video ads that run at the beginning or end of a video, popularized by websites like YouTube, the 15-second mid-roll video ads will only play if a viewer views at least 20 seconds of a video that is 90 seconds or longer. Bye-bye skip button, hello audience engagement.

At the end of 2015, Facebook released data stating over eight billion videos are viewed per day on its site. With native online video posts, organic reach increases to 135% compared to standard picture posts. Consult with an advertising professional to find out how you can get the best results with Facebook’s mid-roll ads.

Brand Awareness

Businesses that expand their social media marketing strategy to include online video ads tend to increase their brand awareness. People who view videos online are 1.8 times more likely to purchase a product than non-viewers. With the assistance of an advertising expert, you can find out how online video ads can help your brand increase its awareness so you get the most out of your social media marketing strategy.

Don’t Forget About Mobile

Mobile interaction is the leader in user engagement. People are actually more likely to view a video on a mobile device as opposed to viewing on a computer. If they’re viewing more videos then that means the new mid-roll ads will be getting more attention as well. Facebook releasing its new feature could lead to outstanding results for your brand. Since online video viewing increases because of mobile ability, Facebook’s mid-roll ads could prove to be an effective way to increase brand awareness.

Take part in Facebook’s new video ad approach with new and engaging video ads. Appleton Creative is an award-winning, full-service video and film production studio located in Orlando, Florida. Appleton works with local, national and international clients to deliver compelling visual stories that speak to audiences in the most influential way — through their emotions. Your video and film production goals are worth a conversation: contact us at 407-246-0092 or

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