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November 15, 2017

New Branding for TBS’ Brand New Location

Environmental Branding example

As a longstanding client of Appleton, the TBS family of services has tasked us with hundreds of branding and design projects through the years, from logos and websites to print collateral, vehicle wraps, videos and even t-shirts.

As the TBS family continues to grow, we’ve been honored to join them on the journey. The company’s newest expansion comes in the form of its new headquarters. For this fresh start, TBS asked us to create a fun and engaging branded corporate office design that reflects the brands’ values.

With multiple projects in tow, a particularly exciting design mission for us was a wall-size photo collage located at the building’s entrance. As a collage, the entire image is made of hundreds of photos taken of TBS employees and events throughout the company’s history. Those tiny pictures merge together to form the letters “TBS,” which is one of the first things people see when they enter the building.

corporate office Branding

Another unique project was a magnetic team wall, an interesting concept meant to foster employee engagement and interaction. Featured on the magnetic wall are pictures of current TBS employees with room for them to write about themselves. TBS plans to change the wall design every few months to promote an innovative environment. In fact, we’re already hard at work creating a novel upcoming design.

With corporate office design, no space is left untouched. That goes for even the building’s foyer walls. To provide a nod to the value TBS places on providing funds, the walls were branded with themes relevant to TBS, including graphics of currency.

With a partnership extending over six years, we’ve completed more than 500 branding jobs for TBS, and we’re honored to have completed this corporate office design as well.

We’re committed to providing effective branding strategies for your company whether we’re creating a brand guide for you to follow or literally branding your office space. From our work at the Golf Channel, implementing life size collages of famous golfers to our branding of the Central Florida Expressway Authority with a timeline of the company’s history using actual road signs, we have the experience and know-how to understand your organization, creating a branded look that reflects you.

We’ve even emulated Leonardo da Vinci for the CNL da Vinci Center, placing replicas of his artwork throughout the office space. And don’t forget about the endearing atmosphere we created for Pet Alliance of Greater Orlando with signage featuring adorable copy and even cuter animals persuading viewers to adopt today. Get an in-depth look at our environmental branding work.

Appleton Creative is an award-winning, full-service Orlando advertising company that specializes in environmental branding. Appleton world with local, national and international clients to deliver brand values, character and vibrant personality to offices and trade show displays. Utilize brand aesthetics and empower your team with captivating space design, art installations and store displays. Your environmental branding goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com


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