Newest Juicy Topics

2017 Best Places to Work Orlando
July 13, 2017

The Verdict Is In: Appleton Named as 2017 Best Place to Work

Our clients and partners already know that Appleton creates outstanding work, but did you know that we’re also one of the best places to work in Orlando? We were recently chosen as finalists in the Orlando Business Journal’s 2017 Best Places to Work. The contest awards those companies that understand the importance of investing in […]

Net Neutrality
July 12, 2017

Internet-Wide Day of Action to Save Net Neutrality

Today is the day we save the internet. The FCC wants to destroy net neutrality and give big cable companies control over what we see and do online. If they get their way, they’ll allow widespread throttling, blocking, censorship, and extra fees. Today, the internet will come together to stop them. What is net neutrality? […]

orlando CPR Training
July 11, 2017

Stayin’ Alive: Hands-Only CPR Class

According to the Orlando Fire Department, Orlando is currently ranked the second safest city in reviving victim rates. To assist Mayor Buddy Dyer in his efforts to make our city the safest in the country, we recently participated in a hands-only CPR training course. We learned that more than 350,000 cardiac arrests happen in the […]

Snapchat's Advertising Options for Small Business
July 6, 2017

We’re Chatty About Snapchat’s New Advertising Options

In recent years, Snapchat has been a ghost town for small businesses, well not anymore. The social media application has unveiled its new advertising options that are cheaper and more efficient than ever before. Popular among publishers, magazines and media companies, Snapchat is the ideal social media platform to target millennials. Previously, Snapchat’s parent company, […]

July 5, 2017

Find Your “It” Factor with Strategizeit Consulting

Founded almost a decade ago, Strategizeit Consulting has been in the business of your business since 2008. Specifically, the team focuses on strategic development and direction of businesses with the goal of defining the company’s “it” factor. The process of finding that “it” factor involves a comprehensive examination of each company, and partners Theresa Heldt […]

ICCA Summit
June 30, 2017

The Proof is in the Pudding: The International Corporate Chefs Association Celebrates Its 15th Anniversary

The International Corporate Chefs Association (ICCA) has a lot on its plate as it celebrates its 15th anniversary. Our long-time partner, which caters to chefs from the top 200 foodservice operations, provides members with exclusive networking opportunities, as well as a chance to stay up-to-date with the hottest industry trends. Because Appleton has been producing videos for […]

4th of July Fireworks Shows
June 27, 2017

Things to Do in Red, White and Blue: Central Florida 4th of July Fireworks Shows

Celebrating the 4th of July in Central Florida means sun, surf, fireworks and maybe a theme park, or two. With a variety of exciting events happening across the area, we’ve compiled the biggest and brightest fireworks shows to dazzle and delight every spectator.   Don’t let your marketing campaign fizzle out. Appleton Creative is an […]

Creative Brochure Design for Central Florida Sports Commission
June 26, 2017

Our Central Florida Sports Commission Brochure Just Scored!

The Central Florida Sports Commission (CFSC) is responsible for bringing some of the largest sporting events to our region for over two decades. Since 1993, CFSC’s goal has been to conceive and promote marquee sports and events in order to boost our local economy. CFSC approached Appleton to develop a creative brochure design showcasing the […]

June 21, 2017

Brighten Up Your Rainy Day with These Things to Do in Orlando When it Rains

Locals are armed with umbrellas in preparation for the inevitable afternoon showers that accompany Orlando summers. Rainy season is here, and there’s no fighting it. Fortunately, there’s no shortage of exciting things to do around town, rain or shine. To ensure that the bad weather doesn’t put a damper in your day, we’ve compiled a […]

Effective Copywriting Tips
June 20, 2017

Copywriting: Why Saying Less is Best

Despite common misconceptions about writing, complex sentences and big words don’t necessarily make you a better writer. The “less is more” concept rings true when it comes to getting your message across in the world of advertising. Clear and concise language is one of the most effective copywriting tips for three important reasons. Short Attention […]