Appleton Creative Introduces: http://www.Tavistock.com and http://www.AlbanyBahamas.com Global leader Tavistock, a privately held investment company with over 200 holdings, recently tasked Appleton Creative to design and develop a new website for their web headquarters and for their Albany, Bahamas property owned by Tiger Woods, Ernie Els and Joe Lewis. The Challenge: Highlight the investment group’s growth and diversity [...]
The Fruits of our Labor
Airport Guide
History Book
Annual Reports
Brochures
Shopping Guide
Wayfinding Maps
Elements:
- airport guide
- annual reports
- brochures
- history book
- shopping guide
- videos
- wayfinding maps
Orlando International Airport: Promotional Materials
CHALLENGE
Orlando International Airport wanted to welcome visitors with a package of informative material that would also highlight its new décor, spotlighting OIA’s flora and fauna and reflecting the subtropical flavor of Central Florida.
STRATEGY
Appleton Creative responded by developing a coordinated package of integrated promotional materials that was both aesthetic and functional, highlighting the stunning décor, original artwork and greenery, while helping visitors to navigate easily through the airport.
RESULTS
The materials boosted the perception of OIA as one of the most attractive, visitor-friendly airports in the country. The collateral has won multiple ACI (Airports Council International) Excellence in Marketing & Communications Awards.
