With the skies looking sunny and a high below 90 degrees, this Sunday is expected to be a perfect day. Now how to spend that day? You could stay home and watch television on the couch, or you could come experience all the festivities at Lake Eola in downtown Orlando. On the Schedule: “The Giving [...]
The Fruits of our Labor
Advertisements
Brochures
Billboard
Elements:
- advertisements
- billboard
- brochures
- TV commercial
RE/MAX: Advertising Campaign
CHALLENGE
RE/MAX needed to reinforce the national theme: “Outstanding Agents. Outstanding Results,” recruit new real estate associates and support their existing network of professionals, with a special focus on regional marketing areas.
STRATEGY
Appleton Creative developed a billboard that supported the national theme, then created a state-specific support campaign that incorporated lifestyle images from each state into a series of brochures and ads, emphasizing national branding and regional flavor.
RESULTS
The RE/MAX campaign was so successful that it has been running for more than three years. In an extremely competitive three-state area, RE/MAX strengthened its image and garnered an exceptional increase in new sales associates.
