Proctor & Gamble CEO Spices Up Digital Advertising Efforts What’s a marketing guru like Proctor & Gamble to do when an astonishing ad budget leads to cost-cutting strategies and laying off over a thousand employees? According to this article from Business Insider, P&G CEO Robert McDonald realized it was time to find a cost effective [...]
The Fruits of our Labor
Retail Posters
Elements:
- brochures
- large-scale backlit signage
- retail posters
Westfield: Posters
It’s difficult to get attention in a busy airport. Appleton Creative used both iconic images and colorful graphics to draw travelers to visit Westfield’s in-terminal, specialty stores.
