Branding & Messaging
Having a strong brand across all mediums improves relationships, contributes to client longevity and reinforces expertise. It’s crucial that all company materials are fluid and consistent, portraying your company in the best light. Allow our experts to help your team to standardize your company’s look and communications, both internally and externally. You want to make sure your clients can easily distinguish your company from your competitors.
OUR AREAS OF EXPERTISE INCLUDE:
Logos, Naming & Full Brand Development
Logos, and naming if needed, are the chief visual component of a company’s brand identity. Brand development improves recognition, creates trust, builds financial value and generates new customers. Proper and consistent branding is essential to a thriving company and brand recognition. Your brand should reflect the values and mission of your company.
Brand guides lay the foundation for company brand usage for employees, external communications and vendors. They outline how to appropriately use the logo, web and print design standards and may cover grammar, tone and company messaging.
Copywriting is the art of crafting well-worded and strategic messages. It is used to inform, persuade and inspire action on websites, print and digital ads, promotional materials and more. Copy is your company’s best salesperson.
Brand collateral refers to the tangible branded pieces of a company. It can include stationery, brochures, presentation materials and folders or an online presence such as websites, eblasts, videos and more. They are intended to aid sales and help depict your company in a clean and concise way. If your first point of contact is in-person, make sure your first impression is a positive, lasting one.
A campaign is a series of advertising messages executed across a variety of platforms. Developed strategically to accomplish a planned company goal, it creates extra emphasis for a product, service or company using a consistent specific theme or idea over a specified period of time.
Before videos and commercials go into production, they must first go through a scriptwriter. A script is necessary whether a video project is a short, internal training video or a 30-second commercial airing across the country. A well-executed script outlines what will be included in the video, with producer and director notes on camera angles and emotion, as well as actor audio and direction.
Online Content Creation
Online content creation provides 434% more indexed pages for your website. It is the process of writing blogs, social media posts, whitepapers and infographics. This type of strategic content allows users to easily devour it.
Visuals are processed 60,000 times faster in the brain than text, which exemplify how important strong visuals are for company presentations. Digital and print presentations need to stay on-brand and attract customers for a more powerful and memorable effect.