Posts Tagged ‘brand guide’

December 15, 2011

Branding: Why a logo is only the tip of the brand-berg

A logo is crucial to a company identity, but logo design is only one element in your brand arsenal, and should be the result of a profound company self-evaluation. Think of your company as a person – an entity in itself. Your logo is your signature style, your slogan is your attitude, your company motto […]