Posts Tagged ‘brand’

June 14, 2012

What Does Facebook Going Public Mean for Brands?

Facebook changed the way we communicate with our family, our friends and, in some cases, even our enemies. And at Appleton Creative, our primary objective for clients is effective communication whether it’s through brand consistency or marketing storytelling, so when Facebook went public on May 18, we paid attention. Unfortunately, Facebook’s public debut had too […]

May 31, 2012

Branding Matters

Branding – a term that originally referred to a means to distinguish one’s cattle from another’s – is now more commonly known in the marketing world as a trademark which distinguishes a company’s identity. A strong brand makes a contribution to a consumer’s identity, building client loyalty. At Appleton, we work with clients to elevate […]

March 28, 2012

Working Within Your Brand

Your brand is much more than your logo! We say that a lot here at Appleton Creative – because to believe anything else is to limit your company’s opportunities. A brand is an identity – it encompasses the morals and the foundation of your company and it should thread through every aspect of your company culture, including […]

December 15, 2011

Branding: Why a logo is only the tip of the brand-berg

A logo is crucial to a company identity, but logo design is only one element in your brand arsenal, and should be the result of a profound company self-evaluation. Think of your company as a person – an entity in itself. Your logo is your signature style, your slogan is your attitude, your company motto […]

January 4, 2011

Branding Your Business: The Glue That Holds Your Marketing Together

There are a few important steps you need to take to ensure your social media marketing success. It’s all about branding–creating a recognizable “brand” for your business.

October 26, 2010

Why knowing your ‘keywords’ is important

These days people can find brands on television, on billboards, through word of mouth, in search engines, on social networks, on review sites, and many other places – so how do you find the spotlight amongst the crowd?

May 5, 2010

Why a Clear Brand Is So Important to Small Agencies

There are some great benefits to being a small agency. You might share my philosophy that staying small provides the opportunity for a variety of extraordinary freedoms the bigger shops don’t have, and therefore “staying small” is something worth fighting for.

March 18, 2010

Let Your Brand Be Heard: 4 Tips For Using Podcast Marketing

At Appleton Creative, we love sharing new ways for our clients to advocate their brands, and Podcasting offers a huge opportunity to share your message in this evolving media environment.

February 19, 2010

Why Business Card Design Now?

Developing a web presence is a big priority for many of our clients in Orlando and around the country. Consequently, over the last year at Appleton Creative we’ve seen a growing percentage of interactive and web oriented projects.

January 12, 2010

Cell Phone Surfing- Catch the Wave Before Beach Season

When we at Appleton Creative learned that projections show nearly half of all web users will be viewing the web only on their mobile phones by June of 2010, we were intrigued, then sprung to action.