Posts Tagged ‘branding’

July 19, 2013

Why Lady Gaga is a Marketing Genius

With five Grammy Awards, 23 million albums and 64 million singles sold worldwide, Lady Gaga has achieved complete pop icon success amid a drastically changing music industry and a rough economy. While few recognize Gaga for her business prowess, there’s no denying that she single-handily redefined what we’ve come to know as the die-hard fan. […]

June 20, 2012

Talk the Talk!

The tech-crazy world we live in has led to thousands of new buzz words, trends and applications. SEO, cloud, CMS, viral video, mobile wallet, social marketing, pay-per-click – the list alone could fill a month’s worth of blogs. Let’s face it, unless you are an ad agency or techie, your main objective at work isn’t […]

May 31, 2012

Branding Matters

Branding – a term that originally referred to a means to distinguish one’s cattle from another’s – is now more commonly known in the marketing world as a trademark which distinguishes a company’s identity. A strong brand makes a contribution to a consumer’s identity, building client loyalty. At Appleton, we work with clients to elevate […]

March 28, 2012

Working Within Your Brand

Your brand is much more than your logo! We say that a lot here at Appleton Creative – because to believe anything else is to limit your company’s opportunities. A brand is an identity – it encompasses the morals and the foundation of your company and it should thread through every aspect of your company culture, including […]

junk in jars
December 22, 2011

Tchotchkes and Swag: Which are you giving to your prospective customers?

I bet you can find dozens of examples of promotional giveaway items within an arms reach: Random company pens, paper pads featuring the name of the business travel hotel and a sport’s team company-sponsored bobblehead from a promotional giveaway night.  When it comes to freebies there is the good (love that swag!) and the bad […]

December 15, 2011

Branding: Why a logo is only the tip of the brand-berg

A logo is crucial to a company identity, but logo design is only one element in your brand arsenal, and should be the result of a profound company self-evaluation. Think of your company as a person – an entity in itself. Your logo is your signature style, your slogan is your attitude, your company motto […]

February 7, 2011

A Look at HTML 5

What does HTML5 really mean for you and your website?

January 4, 2011

Branding Your Business: The Glue That Holds Your Marketing Together

There are a few important steps you need to take to ensure your social media marketing success. It’s all about branding–creating a recognizable “brand” for your business.

December 15, 2010

Appleton Awards : American Design Awards

Appleton Creative is pleased to announce the agency won four awards during the American Design Awards Semi-Annual Design Contest.

November 18, 2010

New Trends in Marketing

In the last few years, the marketing world has increasingly embraced the input of scientific investigation in measuring the effectiveness of their marketing campaigns. During these scientific tests, they have literally read consumers’ minds by measuring brain activity, while the test subjects were watching several forms of advertising.