Posts Tagged ‘fans’

July 19, 2013

Why Lady Gaga is a Marketing Genius

With five Grammy Awards, 23 million albums and 64 million singles sold worldwide, Lady Gaga has achieved complete pop icon success amid a drastically changing music industry and a rough economy. While few recognize Gaga for her business prowess, there’s no denying that she single-handily redefined what we’ve come to know as the die-hard fan. […]