Posts Tagged ‘Google Adwords’

September 12, 2012

Best Practices for Search Engine Optimization: Part 4

(Part three of this series on SEO can be found here.) Previously, we took a look at Pay Per Click (PPC) marketing. But how does it compare to organic SEO? Organic SEO vs Pay Per Click Organic SEO PPC Advertising • Costs Associated with Content Creation • Geographic, Device, and Additional Targeting • Slow to Build Traffic • Near-Instant Traffic • Difficult […]

August 29, 2012

Best Practices for Search Engine Optimization: Part 3

(Part two of this series on SEO can be found here.) Last week, we took a look at Organic SEO. Today, we’ll be focusing on PPC ads. Pay Per Click (PPC) Advertising:  What Is It? PPC Advertising can refer to several ad networks: Google, Bing, Facebook, LinkedIn, to name a few. We’ll just be talking […]

August 22, 2012

Best Practices for Search Engine Optimization: Part 2

(Part one of this series on SEO can be found here.) Last week, we discussed the importance of setting strong goals for your search engine optimization plan. Now, it’s time to examine some of the tactics that can be used to achieve your SEO goals. Organic SEO: What Is It? Organic search engine optimization is […]

August 15, 2012

Best Practices for Search Engine Optimization: Part 1

We’ll be spending the next few weeks looking at the SEO process, hoping to remove a little of the mystery and focus on what’s important to a business-owner or marketing team. Some of the topics we’ll discuss are: What’s the SEO process? Organic SEO & Pay Per Click (PPC): How they work and when to […]

September 22, 2009

Google Adwords for Beginners

Google Adwords is a great way to advertise your products or business online. Google will post ads in a relevant search depending on the amount that is paid for a particular search term.