Posts Tagged ‘logo design’

March 5, 2013

Got to Get Away: Enter Hilton Grand Vacation Sweepstakes

Have you entered for your chance to win the Hilton Grand Vacations sweepstakes?  Hilton Grand Vacations, a leading hospitality company, is encouraging guests to enter the HHonors Bonus Points sweepstakes for their chance to win the Grand Prize of 10 Million HHonors Bonus Points. Once you’re registered, you’ll also have the chance to win monthly […]

May 31, 2012

Branding Matters

Branding – a term that originally referred to a means to distinguish one’s cattle from another’s – is now more commonly known in the marketing world as a trademark which distinguishes a company’s identity. A strong brand makes a contribution to a consumer’s identity, building client loyalty. At Appleton, we work with clients to elevate […]

December 15, 2011

Branding: Why a logo is only the tip of the brand-berg

A logo is crucial to a company identity, but logo design is only one element in your brand arsenal, and should be the result of a profound company self-evaluation. Think of your company as a person – an entity in itself. Your logo is your signature style, your slogan is your attitude, your company motto […]