I bet you can find dozens of examples of promotional giveaway items within an arms reach: Random company pens, paper pads featuring the name of the business travel hotel and a sport’s team company-sponsored bobblehead from a promotional giveaway night.  When it comes to freebies there is the good (love that swag!) and the bad [...]

If you’ve logged onto Facebook today, you may have seen a notice to signup for Timeline, Facebook’s overhaul to the personal profile page. While the Timeline feature is still in the wings (the delay most likely due to a trademark lawsuit filed by digital scrap-booking service, Timelines.com), the upcoming feature still provides businesses with a [...]

In the last few years, the marketing world has increasingly embraced the input of scientific investigation in measuring the effectiveness of their marketing campaigns. During these scientific tests, they have literally read consumers’ minds by measuring brain activity, while the test subjects were watching several forms of advertising.

Many advertising agencies and public relations firms have found that the combined energy, resources, and efforts resulting from a strategic partnership with another firm may leverage greater opportunities for the clients of each party.

In an environment as competitive and difficult as social media marketing, oftentimes, the results gain is just not worth the time invested. There are thousands of marketers out there, many of whom could be competing directly with you and cutting into your potential revenues.

SALES of facial tissue during the cold and flu season are, appropriately enough, feverish, but not so during the summer. Now Kleenex, the brand that invented facial tissues 86 years ago, is hoping to bolster summer sales with packages that resemble wedges of fruit and look more at home on a picnic table than a bedside table.

Beyond their success in business and entrepreneurship, Seth Godin, Steve Jobs, and Charles Saatchi have one thing in common: their belief that marketing is an art.

There are some questions that immediately confuse business owners. One of them is to ask what their costs are of acquiring new customers. It’s surprising to think that companies don’t know, but a number of businesses simply have no clue, much less where to start.

Appleton Creative believes one of the most important aspects of any email marketing campaign is the mailing list. Constructed and compiled through opt-in pages (known as ‘squeeze’ pages in the industry, due to their convincing ‘squeeze’-style pre-sales copy), your opt-in pages are essentially the life source for your entire marketing campaign.

A lot of online marketers are using content to market their products and services. From article directories to corporate websites, the internet is packed with opportunities to use content as a marketing tool.

At Appleton, the recent holiday season got us thinking about the less fortunate. In addition to our year-long charity campaigns and our Giving Circle Gallery, we contributed a little extra to our favorite charities: The Coalition for the Homeless, Orlando Rescue Mission and Great Oaks Foster Home. But the end of 2011 found Appleton reaching [...]

Appleton Creative helped support the Coalition for the Homeless fundraiser hosted by UCF Town & Gown Council at the home of Dr. & Mrs. Hitt. The event raised over $3,000 for the homeless! Brent Trotter, President/CEO spoke about the great rise in homelessness in Orlando. There are some elementary schools that report 20% of their [...]

Appleton Creative is starting a new Facebook campaign for the month of December. For every new “Like” on our page, we will donate $1 to Pet Rescue by Judy. Send this link to your friends, and for more information on how to help visit: http://www.petrescuebyjudy.com/

Recently, we hosted our latest art exhibit featuring art from the residents at Pasadena Villa. One of our favorite clients to work with, Pasadena Villa provides mental health residential, transitional and support services for adults with cognitive, emotional and social disorders. The network of services offers participation in real life activities to residents in order [...]

Click below to view a clip from yesterday’s State of Downtown address, where Mayor Dyer announced the winner of the “Why I Love Orlando” contest to find affordable ways to improve our downtown community. Head Appletonian Diana LaRue was on the winning team!

Appleton Creative has teamed up with City Hall to produce a Giving Circle art piece to share just how much Orlando has given to our community. Mayor Buddy Dyer’s office is showing the love as well with a video soon to be revealed. Check out this fun, record-setting video from Grand Rapids, MI to get [...]

The wait is over! Check out our photos from last week’s Giving Circle Gallery awareness art exhibit for Juvenile Diabetes Research Foundation.