A lot of online marketers are using content to market their products and services. From article directories to corporate websites, the internet is packed with opportunities to use content as a marketing tool.

One of the biggest challenges for new marketers is deciding where to allow two-way conversation with customers and where to focus on a more direct marketing message. Thanks to new tools like Twitter and RSS, marketing has become more and more about conversation, and less about direct messaging.

Social media marketing is quite the buzz term nowadays for professionals and businesses using online media to build consumer awareness.

As huge advocates for brand standards, we at Appleton Creative, wanted to share some insight. Social media marketing offers a chance to put the power of the Internet behind your business! Extend communications to new online customers through visual imagery. We can often use videos and images to enhance your social media marketing campaign. With [...]

For the past several months, we have seen the Twitter phenomenon sweep the world in quite an impressive way. In just a very short time, this social networking site that also doubles as a micro-blog has become one of the most popular sites on the Internet.

Vlogging or video blogging is an “in your face” viral marketing strategy that works every time. Video blogging definitely has its advantages and web users usually respond positively to sight and sound, as opposed to just text.

As the owner of an online business, you should already know the value of forum and article marketing in attracting loads of targeted traffic.

Appleton Creative, Orlando advertising agency, believes that social networking websites, especially Facebook, have significant implications for business owners, marketers, and entrepreneurs. To keep your business current, you should at least be familiar with the latest conversational marketing techniques and viral technologies, including Facebook and its array of powerful features.

With the skies looking sunny and a high below 90 degrees, this Sunday is expected to be a perfect day. Now how to spend that day? You could stay home and watch television on the couch, or you could come experience all the festivities at Lake Eola in downtown Orlando. On the Schedule: “The Giving [...]

Appleton Creative hosted another successful Giving Circle awareness art exhibit last night – and what a great turnout! We had a lot of fun showing our guests art made by local foster kids, and garnered donations for the Foundation for Foster Children. The theme of the event, “Blue Hope,” was seen throughout the many blue-inspired [...]

The Giving Tree: Fostering Hope with Heart Few things in this world matter as much as the wholesome, flawless wishes of a child. While big dreams come easy for most Central Florida children, our community’s foster children bear heavy burdens. They move from home to home facing the trials of a disconnected family, lacking in [...]

Last October, Appleton Creative was part of the winning team that won the “Why I Love Orlando” contest, and a grant to create an event to benefit the Orlando community. With help from the City of Orlando, Orlando City Commissioner Patty Sheehan and Panera Bread, Appleton Creative is proud to announce the inaugural Giving Tree [...]

Appleton Creative was proud to support MBA Orlando at their recent Pride in Business Awards Gala, which honored Central Florida’s LGBT & Allied business leaders. MBA Orlando celebrated their 20th anniversary as an organization and after four years of recognizing the Debbie Simmons Community Service Award, they expanded the festivities into a red-carpet awards affair! [...]

Time to dust off those golf skills, enjoy another perfect Orlando spring day and raise some money for The Coalition for the Homeless. On Monday, April 23, the Leader Winter Park Golf Classic at Dubsdread Golf Course hit a hole-in-one with good company and great weather with all proceeds benefiting a worthy cause. The scramble [...]

Appleton Creative worked with the Foundation for Foster Children and ArtWorks to create art with the Foster Children of Central Florida. Over a dozen budding artists participated in creating their own unique art pieces. The children started by using light-sensitive canvas to make silhouettes, then they created personal art appliques to attach to the canvas. [...]