Posts Tagged ‘Social Marketing / SEO’

seo spam phishing
March 4, 2014

How Not To Be Duped By SEO Spam

The typical morning routine at Appleton Creative: Coffee Greet coworkers Check email Part three of the morning routine often involves some cringing and head shaking. Why? Because without fail, each morning, at least one of these slips through the spam filter: You might be thinking, “What’s the big deal? Just click delete and move on.” […]

December 12, 2013

Online Marketing in 2014: How Google Has Changed

Did you know that 89% percent of consumer purchase decisions, and 71% of business, started with a search engine? It’s difficult to escape or even ignore the impact online marketing has on a business. Search Engine Optimization (SEO) continues to evolve at a rapid pace. Mobile and social habits have changed how we use the […]

October 28, 2013

Google Ads to Feature Reviews

Google released a new feature on their AdWords platform called review extensions. Located in your AdWords campaign, this extension allows short one-line (67 characters) reviews to be added to text ads. This feature is live now and showing up in SERPs. Review extensions are a cool feature because they allow businesses to attach a positive review […]

October 25, 2013

How Google Hummingbird Changes Search

On September 27th Google announced an overhaul of its search algorithm. Dubbed Hummingbird, because it’s “precise and fast,” the new algorithm is a look at the future of search. Its primary purpose is to allow for more conversation-style querying—think asking questions instead of typing in key phrases. Google also has a host of upgraded features […]

December 12, 2012

Best SEO Practices to Enhance Law Firms and Lawyer’s Personal Bios: Part 2

Last week, Appleton delivered a SEO presentation to a group of lawyers at Dean Mead. We discussed why it’s important for lawyers and law firms to enhance their SEO practices. In Part 1 of the series, we examined the first five tactics on how to boost lawyer’s online presence. Now let’s go over the last […]

September 12, 2012

Best Practices for Search Engine Optimization: Part 4

(Part three of this series on SEO can be found here.) Previously, we took a look at Pay Per Click (PPC) marketing. But how does it compare to organic SEO? Organic SEO vs Pay Per Click Organic SEO PPC Advertising • Costs Associated with Content Creation • Geographic, Device, and Additional Targeting • Slow to Build Traffic • Near-Instant Traffic • Difficult […]

August 29, 2012

Best Practices for Search Engine Optimization: Part 3

(Part two of this series on SEO can be found here.) Last week, we took a look at Organic SEO. Today, we’ll be focusing on PPC ads. Pay Per Click (PPC) Advertising:  What Is It? PPC Advertising can refer to several ad networks: Google, Bing, Facebook, LinkedIn, to name a few. We’ll just be talking […]

August 22, 2012

Best Practices for Search Engine Optimization: Part 2

(Part one of this series on SEO can be found here.) Last week, we discussed the importance of setting strong goals for your search engine optimization plan. Now, it’s time to examine some of the tactics that can be used to achieve your SEO goals. Organic SEO: What Is It? Organic search engine optimization is […]

August 15, 2012

Best Practices for Search Engine Optimization: Part 1

We’ll be spending the next few weeks looking at the SEO process, hoping to remove a little of the mystery and focus on what’s important to a business-owner or marketing team. Some of the topics we’ll discuss are: What’s the SEO process? Organic SEO & Pay Per Click (PPC): How they work and when to […]

June 20, 2012

Talk the Talk!

The tech-crazy world we live in has led to thousands of new buzz words, trends and applications. SEO, cloud, CMS, viral video, mobile wallet, social marketing, pay-per-click – the list alone could fill a month’s worth of blogs. Let’s face it, unless you are an ad agency or techie, your main objective at work isn’t […]