Round 1 – Promotions Is 2012 the year of extreme couponing? The phenomenon continues to gain popularity; with coupon junkies getting fast coupon fixes on Facebook and Twitter. But if you are a coupon extremist, don’t bother with Google+; the site is coupon-less by design. Although company accounts are welcome on Google+, the site has [...]

Appleton Creative is pleased to announce the agency won four awards during the American Design Awards Semi-Annual Design Contest.

These days people can find brands on television, on billboards, through word of mouth, in search engines, on social networks, on review sites, and many other places – so how do you find the spotlight amongst the crowd?

In an environment as competitive and difficult as social media marketing, oftentimes, the results gain is just not worth the time invested. There are thousands of marketers out there, many of whom could be competing directly with you and cutting into your potential revenues.

Beyond their success in business and entrepreneurship, Seth Godin, Steve Jobs, and Charles Saatchi have one thing in common: their belief that marketing is an art.

Once social activism meant protest marches, civil obedience and sit-ins. But for today’s 20-somethings — sometimes called “slactivists” — supporting or denouncing a cause is as simple as hitting the “like” button on Facebook or posting a hashtag to Twitter. And that’s often where it ends.

Facebook is primed and ready to break open the social media market. Everyone is on Facebook, but how can you get leads, clicks, and buyers on the social network?

One of the biggest challenges for new marketers is deciding where to allow two-way conversation with customers and where to focus on a more direct marketing message. Thanks to new tools like Twitter and RSS, marketing has become more and more about conversation, and less about direct messaging.

Social media marketing is quite the buzz term nowadays for professionals and businesses using online media to build consumer awareness.

As huge advocates for brand standards, we at Appleton Creative, wanted to share some insight. Social media marketing offers a chance to put the power of the Internet behind your business! Extend communications to new online customers through visual imagery. We can often use videos and images to enhance your social media marketing campaign. With [...]

At Appleton, the recent holiday season got us thinking about the less fortunate. In addition to our year-long charity campaigns and our Giving Circle Gallery, we contributed a little extra to our favorite charities: The Coalition for the Homeless, Orlando Rescue Mission and Great Oaks Foster Home. But the end of 2011 found Appleton reaching [...]

Appleton Creative helped support the Coalition for the Homeless fundraiser hosted by UCF Town & Gown Council at the home of Dr. & Mrs. Hitt. The event raised over $3,000 for the homeless! Brent Trotter, President/CEO spoke about the great rise in homelessness in Orlando. There are some elementary schools that report 20% of their [...]

Appleton Creative is starting a new Facebook campaign for the month of December. For every new “Like” on our page, we will donate $1 to Pet Rescue by Judy. Send this link to your friends, and for more information on how to help visit: http://www.petrescuebyjudy.com/

Recently, we hosted our latest art exhibit featuring art from the residents at Pasadena Villa. One of our favorite clients to work with, Pasadena Villa provides mental health residential, transitional and support services for adults with cognitive, emotional and social disorders. The network of services offers participation in real life activities to residents in order [...]

Click below to view a clip from yesterday’s State of Downtown address, where Mayor Dyer announced the winner of the “Why I Love Orlando” contest to find affordable ways to improve our downtown community. Head Appletonian Diana LaRue was on the winning team!

Appleton Creative has teamed up with City Hall to produce a Giving Circle art piece to share just how much Orlando has given to our community. Mayor Buddy Dyer’s office is showing the love as well with a video soon to be revealed. Check out this fun, record-setting video from Grand Rapids, MI to get [...]

The wait is over! Check out our photos from last week’s Giving Circle Gallery awareness art exhibit for Juvenile Diabetes Research Foundation.