Facebook is primed and ready to break open the social media market. Everyone is on Facebook, but how can you get leads, clicks, and buyers on the social network?

One of the biggest challenges for new marketers is deciding where to allow two-way conversation with customers and where to focus on a more direct marketing message. Thanks to new tools like Twitter and RSS, marketing has become more and more about conversation, and less about direct messaging.

Social media marketing is quite the buzz term nowadays for professionals and businesses using online media to build consumer awareness.

As huge advocates for brand standards, we at Appleton Creative, wanted to share some insight. Social media marketing offers a chance to put the power of the Internet behind your business! Extend communications to new online customers through visual imagery. We can often use videos and images to enhance your social media marketing campaign. With [...]

Twitter has amazing potential as a marketing tool. After you build a substantial base of followers you can broadcast your marketing message to hundreds or thousands of people instantly. Like any new technology, there are pitfalls to avoid when using Twitter. If you avoid common mistakes when promoting on Twitter your Twitter marketing campaign can be a huge success.

Social media has become an excellent marketing medium, but unfortunately, using more than one network can get time consuming. Before you know it, you can’t give your networks the attention they deserve and your brand suffers. With these helpful tips, however, you’ll discover the secrets of the pros and learn how to manage your accounts faster, easier, and for free!

With the skies looking sunny and a high below 90 degrees, this Sunday is expected to be a perfect day. Now how to spend that day? You could stay home and watch television on the couch, or you could come experience all the festivities at Lake Eola in downtown Orlando. On the Schedule: “The Giving [...]

Appleton Creative hosted another successful Giving Circle awareness art exhibit last night – and what a great turnout! We had a lot of fun showing our guests art made by local foster kids, and garnered donations for the Foundation for Foster Children. The theme of the event, “Blue Hope,” was seen throughout the many blue-inspired [...]

The Giving Tree: Fostering Hope with Heart Few things in this world matter as much as the wholesome, flawless wishes of a child. While big dreams come easy for most Central Florida children, our community’s foster children bear heavy burdens. They move from home to home facing the trials of a disconnected family, lacking in [...]

Last October, Appleton Creative was part of the winning team that won the “Why I Love Orlando” contest, and a grant to create an event to benefit the Orlando community. With help from the City of Orlando, Orlando City Commissioner Patty Sheehan and Panera Bread, Appleton Creative is proud to announce the inaugural Giving Tree [...]

Appleton Creative was proud to support MBA Orlando at their recent Pride in Business Awards Gala, which honored Central Florida’s LGBT & Allied business leaders. MBA Orlando celebrated their 20th anniversary as an organization and after four years of recognizing the Debbie Simmons Community Service Award, they expanded the festivities into a red-carpet awards affair! [...]

Time to dust off those golf skills, enjoy another perfect Orlando spring day and raise some money for The Coalition for the Homeless. On Monday, April 23, the Leader Winter Park Golf Classic at Dubsdread Golf Course hit a hole-in-one with good company and great weather with all proceeds benefiting a worthy cause. The scramble [...]

Appleton Creative worked with the Foundation for Foster Children and ArtWorks to create art with the Foster Children of Central Florida. Over a dozen budding artists participated in creating their own unique art pieces. The children started by using light-sensitive canvas to make silhouettes, then they created personal art appliques to attach to the canvas. [...]