Amy Wise Appleton team gif


Vice President of Marketing & Sports Marketing Negotiations
Practicing since 1996, Appletonian since 2011

Areas of Expertise:

  • Marketing strategies
  • Brand advocacy
  • Business development
  • Public relations
  • Media relations
  • Creative writing
  • Sponsorship negotiations


With more than 20 years of experience in marketing and sales, Amy has the necessary tools to create effective advertising and public relations campaigns.

Amy began her career as an associate editor in New York City with Chance Magazine, a high-end social magazine covering the gaming industry. At 24, she accepted a position with the Beast of New Haven in the American Hockey League (AHL) as their Public Relations Manager, working with the media and managing the press box. Within a year, she was offered a position in the Pittsburgh Penguins system managing the media and community outreach for their new AHL team. The team is the most successful in AHL history, selling out 66 home games in the first two years. Amy ran the press box, oversaw the 32-page weekly magazine with her staff and developed the most respected “Puck Pals” community outreach program in the league. At 25 years old, she was honored with a profile in the Citizen’s Voice as one of the leading female executives in the Valley.

In her second year with the Pens, she transitioned to game operations and business development, overseeing the game-day script and team and working directly with clients to develop their marketing partnerships. Highlights included the Calder Cup finals in St. John’s, and managing all VIP events with her staff during the All-Star Game.

In 2001, she was offered and accepted the opportunity to lead the game operations, team operations and business development department of Johnny Unitas’ new indoor football team as their assistant general manager. As the leading in-house business and marketing executive, she negotiated the radio, medical and media contracts, represented the team in league conferences, trained and managed staff, and oversaw all game and media operations.

She then joined the Tampa Bay Lightning for their 2003-04 Stanley Cup winning season. As senior corporate marketing manager, Amy continued her work with Fortune 500 companies, negotiating sponsorship contracts utilizing her partnership philosophy of brand stewardship and integrated sales. During her tenure, the Lightning led the National Hockey League (NHL) in attendance and transformed the St. Pete Times Forum into one of the busiest venues in the world. As the lone female sponsorship sales team member, she led the department in sales in 2006-07 and was rewarded by representing the department during NHL meetings.

Amy was invited to join ISP Sports (IMG College) at the University of Central Florida in 2007 as the assistant general manager. Her first year at the UCF property saw the launch of Bright House Stadium and the UCF Arena, marking one of the few times a business development sponsorship collegiate team opened two new properties in the same season. At ISP, Amy had the opportunity to work with numerous esteemed clients in developing their marketing and brand programs, including Blue Cross Blue Shield, SunTrust, Jewett Orthopaedic, OUC and the Expressway Authority. She worked closely with the over 200-member ISP/IMG collegiate team in the US. She was nine months pregnant and on the field when the UCF Knights won the Conference Championship in 2010.

Through the years, Amy has served on numerous boards and committees, participating in the development of community outreach programs for nonprofits and serving as a guest speaker on topics ranging from sports marketing to brand development and digital marketing.

Amy Wise is the vice president of marketing and sports marketing negotiations with Orlando-based advertising agency, Appleton Creative. Her emphasis is in business development for Appleton’s clientele, and she is a strategic marketing expert for the team. She is also head of Appleton Sports Marketing, a division of Appleton Creative. In her roles, she works directly with prospective and current clients to outline key goals, develop baseline metrics and identify opportunities for growth. Through Appleton’s multitude of resources, a client’s growth is achieved through brand development, digital and online services, public relations, collateral materials, video production, and media and sponsorship services.

She cites her most cherished memories as the birth of her two children, marrying her husband, playing pick-up hockey with Willie O’Ree, receiving a Stanley Cup ring, meeting and working with the late-Johnny Unitas and Herb Brooks, as well as attending numerous Arena Bowl, All-Star Games, Conference Finals and Super Bowls.

What is your favorite book and how many times have you read it? 
I love to read. I used to be able to finish a novel every two or three days. I try for one a week now (but land closer to two a month). I have a tendency to re-read great books every five years or so. Books like the Hobbit I've probably read 3-4 times.

What is your biggest achievement?
Being a mom. I've climbed mountains (Outward Bound), jumped out of an airplane and received a Stanley Cup ring (Tampa Bay Lightning), but being a mom is the hardest and most rewarding thing I've ever done.

What is a fun fact about yourself?
My first job out of college was an associate editor for a gambling magazine in NYC.

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