Areas of Expertise:
- Conceptual copywriting
- Social media planning
- Content creation and management
Ashley is skilled in managing client expectations and providing effective results through creative and technical copywriting. Beginning her career at the University of Central Florida School of Performing Arts, Ashley honed her skills in the marketing and public relations department. In this position, Ashley conducted primary research through interviews with UCF faculty and students, as well as with Broadway-level personnel. Ashley authored articles for the School for Performing Arts’ Season Highlights webpage, as well as press releases, which she pitched to major news and media organizations in Orlando.
As a copywriter and content developer for Appleton Creative, Ashley creates company and industry related articles. She’s worked with several local and national clients including, Granny NANNIES, created feature articles for Hyatt Regency Grand Cypress and provided copy for the Orlando Regional REALTORS ® billboard campaign. In addition to copywriting, Ashley is part of the social media team where she plans and implements content for social media platforms.
In her free time, Ashley enjoys spending time in the great outdoors by hiking, canoeing and camping.
Are you more of a hunter or a gatherer?
Hunter all the way! I enjoy going after my goals and getting things done with the finesse of an alpha wolf.
What is your Zodiac sign?
Would you rather fight one horse-sized duck, or 100 duck-sized horses?
I’d have to say one horse-sized duck because the sight of a duck that big would make me laugh, thus giving me the confidence to vanquish it.