Areas of Expertise:
- Video production and editing
- Campaign planning
- Video direction
Michael “Mike” Speltz has more than 20 years of experience in the fields of advertising, videography and film production. As a veteran director, cinematographer, videographer and underwater videographer for many on-location productions, Mike’s talents include 35mm & 16mm film production for television series, commercials, music videos, corporate presentations, documentaries and corporate image pieces. Mike has a reputation for working closely with clients and vendors to ensure timely and successful completion of any project he may be involved with, no matter how extensive.
From his start as chief photographer for WJTV, the first TV station in Mississippi, Mike managed a staff of five separate news crews while assigning and maintaining vehicles and electronic newsgathering equipment. In 1985, Mike took the role of director, videographer and editor at WESH-TV in Orlando where he worked on nightly newsreels and promotional campaigns. Mike’s talent was recognized by the city and he won a coveted Orlando Press Club award for his work.
With a wealth of experience in tow, Mike founded Avid, Inc., a film and video production company, in 1986. For more than a decade, Mike created a variety of work for a diverse set of clients. That passion only intensified when Avid, Inc. merged with Neo Geo, Inc., a design firm founded by Diana LaRue, in 1998 to form Appleton Creative.
In addition to being vice president of videography at Appleton Creative, Mike also serves on Appleton’s board of directors. He is responsible for the film and video production department of the company, overseeing the creative look on many different projects from concept to completion. Mike’s work is well known locally and nationally. His production skills are frequently requested by other advertising agencies and clients, including Toyota Boats, The Orlando Sentinel, Time Warner Communications, AAA, Kennedy Space Center, Walt Disney World and Universal Studios Florida. Mike’s talents have earned him numerous regional, national and international awards, including the prestigious Silver Medal Award from the American Advertising Federation.
When Mike isn’t practicing his skills in the field, he can be found in boardrooms serving local organizations. He has served on the advisory board for Everest University, judged the Space Coast Addys and worked as a consultant to critique work at the International Academy of Design & Technology.
Mike has two lovely daughters and is married to the manager of local Orlando favorite, Fiddler’s Green. Each year Mike participates in the annual Fiddler’s Green 5k to raise money for muscular dystrophy awareness.
Would you rather explore the entire United States or go out of the country?
After seeing almost every state in the USA, going out of the country is the way to go. It helps you understand and appreciate America.
What are your favorite countries to visit?
New Zealand, Japan, Indonesia and Australia.
Do you have a surprising hometown?
I grew up in Hawaii and worked at Coconut Island, a Marine Biology facility, through high school.