As a strong believer in the strengths of human capital, Theresa knows that an efficient team is necessary to develop effective campaigns. With this mindset, Theresa places honest and direct communication at the foundation of every branding session. Working with the client’s needs in mind, Theresa uses her certifications in numerous organizational assessments, including Myers-Briggs, Gallup StrengthsFinder and DiSC to establish each team member’s individual strengths and qualities to leverage. This is especially helpful during branding sessions, allowing the organization to assess and progress on its opportunities and challenges as a whole.
Theresa’s knack for understanding the human capacity in business allows her to work with clients on an intimate level, increasing project success and consumer retention.