With the skies looking sunny and a high below 90 degrees, this Sunday is expected to be a perfect day. Now how to spend that day? You could stay home and watch television on the couch, or you could come experience all the festivities at Lake Eola in downtown Orlando. On the Schedule: “The Giving [...]
The Fruits of our Labor
Airport Guide
History Book
Annual Reports
Brochures
Shopping Guide
Wayfinding Maps
Elements:
- airport guide
- annual reports
- brochures
- history book
- shopping guide
- videos
- wayfinding maps
Orlando International Airport: Promotional Materials
CHALLENGE
Orlando International Airport wanted to welcome visitors with a package of informative material that would also highlight its new décor, spotlighting OIA’s flora and fauna and reflecting the subtropical flavor of Central Florida.
STRATEGY
Appleton Creative responded by developing a coordinated package of integrated promotional materials that was both aesthetic and functional, highlighting the stunning décor, original artwork and greenery, while helping visitors to navigate easily through the airport.
RESULTS
The materials boosted the perception of OIA as one of the most attractive, visitor-friendly airports in the country. The collateral has won multiple ACI (Airports Council International) Excellence in Marketing & Communications Awards.
