Orlando Utilities Commission (OUC)
About the Client
The Orlando Utilities Commission (OUC) has remained a vital part of Central Florida’s infrastructure for over a century, delivering electric and water services to hundreds of thousands of residents and businesses. As a leader in electric reliability since 1923, OUC continues setting the standard for exceptional service and community value. Appleton is proud to support OUC’s mission with innovative strategies and creative solutions.
Services Include
- Themed Campaigns
- HD Editing
- Digital Marketing
- Presentations
- Video Shoots
- Animations
- Scriptwriting
- Corporate Videos
- Brand Guides
- Print Collateral
OUC Charges Ahead
Introducing 24/7 electric vehicle (EV) charging services at the Orange County Convention Center (OCCC), OUC enlisted Appleton Creative to promote its fast, convenient and reliable solutions to visitors and travelers. Our team designed a dynamic digital campaign featuring animations and signage, pairing a green, natural theme with a focus on accessible, high-quality charging experiences to effectively reach and engage audiences.
Pull Up, Plug In, Feel the Power!
To highlight OUC’s new EV chargers at the Robinson ReCharge Mobility Hub, Appleton built on the brand’s earthy themes and utilized our animation expertise in a digital campaign across Spotify, Pandora and Meta. Instead of just repurposing existing audio, our team took the task ten steps further by creating a fully customized song, opening the ears of listeners to the electrifying power of OUC charging hubs.
OUC invested $45 million to support
Central Florida’s EV readiness and adoption.
Sustainability That Shines
OUC recently launched SunChoice, a sustainability program enabling commercial and residential customers to support Central Florida’s clean energy future by purchasing renewable energy certificates. Our team developed brand-aligned content with a fresh, vibrant look to promote this initiative, including a trifold brochure and sales sheet designed to attract and engage customers. By blending SunChoice’s bright, optimistic identity with OUC’s sleek, modern aesthetic, we delivered impactful materials with impeccable results.
Cooling Made Clear
OUC District Cooling, OUC’s chilled water service, powers air conditioning systems across Central Florida. To showcase OUC’s impact, Appleton produced a series of videos offering a clear and engaging overview of the cooling process for OUC consumers. Featuring aerial footage, live action shots and animated diagrams, the videos deliver an accessible, appealing explanation of how OUC supports cooling services throughout the region.
OUC celebrated its 100th anniversary in 2023.
Fueling the Future
Inspired by OUC’s commitment to Central Florida, Appleton crafted a video highlighting its dedication to youth at the Youth Energy Academy 2023 event. By hosting the Youth Energy Academy, OUC empowers the workforce to explore STEM careers they might not have considered. Our comprehensive shoot offered a closer look at OUC’s community influence, elevated through thoughtful editing, special effects and polished post-production. The result was a captivating behind-the-scenes video showcasing how one of Orlando’s most trusted organizations is shaping the future for young individuals in the community.
